If you can’t choose a font that matches the brand’s logo and style, try and select one in the same or a complimentary font family at a minimum. After all, a brand is how a company is represented in customers’ minds, and designing a sign with a different style will defeat the marketing purposes of the display. When creating signs, posters and other display advertising, it’s vital to adhere to a brand’s style guidelines. Sans serif fonts are generally better for large signs since the characters remain crisp and clear when viewed from a distance. Understanding the differences between serif, sans serif fonts, script and novelty font styles can help choose lettering for your own displays. While there are thousands of available fonts from which to choose, almost all of them fall into a few general categories, with some being better suited to signage and display advertising than others. Fortunately, the scope can be narrowed significantly by considering the following factors: Understand Font Categories How do you choose the best font for your small business printed sign? While some font styles will almost always serve signage better than others, small business owners still have thousands of options when designing their signs. Myriad How to Choose the Best Font for your Small Business Printed Sign.
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